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A2P 10DLC - Locating, Requesting Campaigns & Best Practices for approval

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Once you have activated 10DLC on your account, you may need to check the vetting status of your campaign(s).
To do that head on SMS -> Tools-> SMS Templates.

For NUACOM, an SMS Template is a 10DLC campaign.


Locating 10DLC Campaings

On the SMS templates page you will find your simple (normal SMS) or special (10DLC) SMS templates in your account. Here is an example:

SMS template

On the "can be used collumn" you can check which templates can be used for 10DLC with their status.
All approved templates can be used to send SMS. 
When you see a Reach Support status, please reach out to support with the template title to assist you. Most common issues can be resolved with the Campaign Registry (TCR).

 

Requesting Additional 10DLC Campaigns

To request additional campaigns, go to the SMS templates Page and click on the Create button for the Special templates.

There, you will be prompted to provide all the necessary info for the campaigns:

campaign_request

Please be as specific as possible. Here are some best practices for Campaigns:

 

Best Practices for Campaign Approval

Best Practice

Examples

Make sure consumer opt-in is collected appropriately

If you indicate you collect opt-in via text messages, but your sample messages say “Hi, is this the owner of 123 Oak street? I’d like to discuss how I can help you sell your property”, it is clear that you have not collected appropriate consent before sending messages and your campaign will be rejected.

Make sure opt-in language is available on your website if you indicated in the "How do end-users consent to receive messages?" field that a consumer opts into your campaign on your company website

If your brand Acme uses its website, www.acme.com, to collect phone numbers but your website Call-to-Action does not contain opt-in language such as “By providing your phone number, you agree to receive text messages from ACME. Message and data rates may apply. Message frequency varies.”, your campaign will be rejected.

We recommend having opt-out language in at least one of your sample messages

For example, please consider adding language such as “Please reply STOP to opt out” in one of your sample messages

 

Campaign Description

The description should be thorough and provide an explanation of the campaign’s objective or purpose. Provided description needs to answer who the sender is, who the recipient is, and why messages are being sent to the intended recipient.

Successful Example

Failed Example

“Messages are sent by Acme to its existing customers. OTP Messages for MFA challenges for logging  into the online portal to make changes to a user profile for security purposes.

Customers confirm with an SMS when profile changes are made.”


 

 

“Blank” 

 

Why is this rejected? No information is provided for the campaign's purpose.

 

 

 “This campaign sends messages to customers” 


Why is this rejected? It does not provide information on who is sending and receiving messages and why messages are being sent.

 

 

Campaign Message Samples

You need to include at least 2 sample messages. They should reflect actual messages to be sent under the campaign and indicate templated fields with brackets. Ensure consistency with use case and campaign description.

Sample messages should identify who is sending the message (brand name). Ensure that at least one sample message includes your business name.

Include opt-out language in at least 1 sample message.

 

Successful Example

Failed Example

“ACME 2FA Notice:Here is your one time password: 1234. Reply STOP to unsubscribe.”

 

 

 

“You have an upcoming appointment”

 

Why is this rejected? Opt-out is not provided, campaign will be rejected.


 

 

Consent to Receive Messages


Campaigns require a proper opt-in method which ensures that end-users provide consent to receive text messages. Verbal opt-in is the most difficult method to verify; however, is acceptable as long enough details are provided that a 3rd party reviewer can verify. 
 

Here are some examples:

 

Opt-In Method

Example

Verbal

NUACOM IVR: "As part of our service we can send you automated monthly text alerts regarding NUACOM account payment activity. We will send two messages per month. Message and data rates may apply, depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts, or you can opt out completely by replying STOP. Mobile Terms of Service are available at http://nuacom.com/terms and our Privacy Statement can be found at https://nuacom.com/privacy. Please press "1" if you want this service or "2" if you don't."

 

NUACOM Customer: {Pressed 1}

 

NUACOM IVR: "Great! We will send you a text message to confirm your enrollment here shortly."

Web Form

An embedded form on the end-business’s website that prompts end-users to enter their mobile handset phone number and opt into the texting campaign. Note checkbox should be selectable by end-user for opting in and not preselected.

Screenshot 2025-02-28 at 1.58.29 PM.png

If the web opt-in is behind a login or not yet published, host a screen shot on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in the Message Flow Field.

Paper Form

An in-store visitor completes a physical form that collects their phone number and their consent to subscribe to your texting campaign.

 

Host a screen shot of the paper form on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in the Message Flow Field.

Via Text

A Keyword campaign example:

Host a screen shot of the campaign collateral on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in the Message Flow Field.

Mobile QR Code

A QR code that links to an online form that prompts end-users to enter their mobile handset phone number and opt into the texting campaign. QR code can direct the mobile handset to their messaging application with a templated opt-in message, or can lead to a web-form as outlined above.

 

If the QR code leads to an online form that is behind a login or not yet published, host a screen shot of the form on a publicly accessible website (like OneDrive or Google Drive) and provide the URL in the Message Flow Field.


Submitting the Request for additional Campaigns

 

After you fill out the request below, a NUACOM representative will contact you once the campaign is submitted for review or needs additional information.

campaign_request

Once the campaign is submitted, you should be able to view its status on the SMS templates page with the rest of your templates/campaigns.

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