What is A2P 10DLC?

A2P10 DLC is a phone number registration process mandated by the United States government, specifically through The Campaign Registry (TCR). It is a required registration process for any business or individual engaging with a U.S. audience via outbound SMS. The purpose is to ensure legitimacy and adherence to guidelines when sending marketing and promotional text messages.

“A2P” is short for Application to Person. In this case, NUACOM is the application, and the recipient you wish to send SMS to is the person.

“10 DLC” is short for 10 Digit Long Code. This is both the number of digits US phone numbers contain as well as the name of the new standard.

"The Campaign Registry (TCR)" works with North American mobile operators and companies that are in the messaging business to register Application-to-Person (A2P) text messaging Campaigns. The registry supports a sanctioned A2P 10 Digit Long Code (10DLC) text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands.

Who needs to register for 10DLC? Any company (in the world) that needs a message to be delivered to a US phone number.

Activation of A2P 10DLC

To activate 10DLC on your account, please reach out to our support department at support@nuacom.com
Continue reading this article to learn more about 10DLC, required documentation & pricing.

How does A2P 10DLC work?

There are two important requirements under the A2P 10DLC system:

1. Businesses must identify who they are to the carrier networks (Brand registration).
   The Brand Submission must be approved before the Campaign submission is vetted.

2. Businesses must register what type of messages they send, i.e., notifications (Campaign registration). 
   After the Brand is approved, the Campaign Submission is reviewed. A campaign submission provides the TCR with the specifics of the messaging and business usage of SMS. 

Registration Types & Requirements

 

Type of Brand	Sole Proprietor	Low Volume Standard	Standard
Best For…	One-person businesses without a Tax ID. US or CA Business Address required. Those with 2 or more employees or an EIN are NOT ELIGIBLE.	Businesses with a Tax ID and are sending less than 6000 segments per day.	Businesses with a Tax ID and are sending more than 6,000 segments per day.
Potential Cons	3000 daily sending limit. Only permitted one number. Cannot use SHAKEN/STIR or CNAM.	6000 daily sending limit. Requires Tax ID.	Most expensive registration fees. Requires Tax ID.
One-Time Registration Fees	$4.50 one-time fee for Brand, $15 one-time fee for Campaign Vetting	$4.50 one-time fee for Brand, $15 one-time fee for Campaign Vetting	$46 one-time fee for Brand, $15 one-time fee for Campaign Vetting
Monthly Campaign Fee	$2/month	Low Volume Mixed Campaign $1.5/month (If this type of campaign is selected)	Standard Campaign $10/month (If this type of campaign is selected)
Number of Phone Numbers Permitted	Only one.	More than one.	More than one.
Daily Sending Limit (Segments)	3,000 (1,000 limit to T-Mobile).	6,000 (2,000 limit to T-Mobile).	None. (with 200,000 limit to T-Mobile).
Registration Information Required	Contact information, including a US or CA Business Address. Those with 2 or more employees or an EIN are NOT ELIGIBLE for Sole Prop.	Business information, including valid Tax ID information.	Business information, including valid Tax ID information.

 

Documentation for Standard and Low Volume Standard Brands

 

 

Business Information

Business Name Physical Address (Street, City, State/Province/Region, Postal Code, Country) Business Identity (Direct Customer or ISV/Reseller/Partner) Business Type (Sole Proprietorship/Partnership/Corporation /Co-Operative/LLC/Non-Profit) Company Status (Private/Public) Stock Ticker & Exchange (if Public) Business Registration Number & Type (EIN for US-based companies, other business identifiers for non-US companies) Industry Website Regions of Operations Points of Contact

Points of Contact

One authorised representative with the following info:   Name Email Title Phone Number Job Position (Director/VP/GM/General Counsel/CEO/CFO) A second point-of-contact may also be provided, but is optional.

 

Documentation for Sole Proprietor Brands

No Tax ID (EIN): To qualify for Sole Proprietor registration, you must not have an EIN (Employer Identification Number). Any business with a Tax ID (EIN) is not eligible and should instead register for a Low Volume Standard Brand.

US or Canada only: Sole Proprietor Brands are limited to individuals in the US and Canada.

Information required for registration:

 

• Brand or business name

• First name

• Last name

• Email address

• Mobile phone number (in US or Canada)

• Physical address (in US or Canada)

 

Pricing Information

There are three primary categories of fees involved in A2P 10DLC messaging. These charges are set by The Campaign Registry (TCR), and mobile carriers and are passed through directly to customers.

• Brand Registration and Campaign Vetting Fees cover the cost of submitting the business brand and messaging campaigns to The Campaign Registry for compliance verification. These are one-time charges required to activate the ability to send messages through A2P 10DLC.

• Monthly Campaign Fees are recurring charges applied to each active campaign based on its selected messaging use case. These fees are billed monthly as long as the campaign remains active and are paid to The Campaign Registry.

• Message Fees are charged by NUACOM per message based on the current pricing.

Here is a full breakdown of each fee type and the associated costs:

Brand Types (Registration Tier) and Initial Fees
 

Brand Registration

Brand Type (Registration Tier)	One-Time Fee	Number and Messaging Limits
Sole Proprietor	$4.50	1 number, 3,000 segments/day
Low Volume Standard	$4.50	Multi-number, 6,000 segments/day
High Volume Standard (Includes Secondary Vetting)	$46	Multi-number, 600,000 segments/day

 

Brand Appeal Fees

The following fees are applied in case we need to appeal for the verification of the brand or if we need to appeal a low brand trust score.

 

 

Campaign Fees

1. US A2P Campaign use case registration fees: $15 one-time registration fee at the time of vetting.

2. US A2P Recurring Monthly Campaign registration fees:

 

 

Campaign use case type	Cost
Sole Prop (Starter)	$2/month
Standard	$10/month
Low-volume mixed-use case	$1.50/month
Special: Charity / 501(c)(3) Nonprofit	$3/month
Special: Emergency Services	$5/month

Pricing can change at any time. Please consult with our support dept. for any changes.