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Messaging Rates

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The Messaging Rates page shows you what NUACOM charges per message for SMS, MMS and WhatsApp in every country you can send to. Check your costs before you send, so there are no surprises on your invoice.

All prices are standard rates per message and are shown exclusive of VAT.


Where to find Messaging Rates

  1. Switch to Mobile Text using the button at the top of the page.
  2. In the left-hand menu, go to Billing > Messaging Rates.

How to check the rate for a country

  1. Open Billing > Messaging Rates.
  2. Choose a country from the list on the left. The list is organised into three groups:
    • Your country: the country of your account, selected by default.
    • Most Popular: quick access to the United Kingdom and the United States of America.
    • All Countries: every available destination, in alphabetical order.
  3. Or type the country name into Search Country to jump straight to it.
  4. The rates for that country appear on the right under Messaging rates for [country].

What you will see for each country

Each country shows the price per message for every channel available there.

Channel What is shown
SMS One price per SMS segment sent to that country.
MMS One price per MMS sent to that country.
WhatsApp Three prices, depending on the type of WhatsApp conversation (see below).

WhatsApp rates

WhatsApp is priced by the type of message you send:

Customer Service Window (CSW): Messages you send in reply to a customer, while the conversation is still open (within 24h of the last reply of the customer).

Utility: Template messages that relate to something a customer has already done or asked for, such as an order update or an appointment reminder.

Marketing: Template messages used to promote your business, such as offers, announcements and campaigns.

For more on how WhatsApp works in NUACOM, see WhatsApp in NUACOM: Overview.

When a channel is not available

Not every channel is available in every country. If a channel isn't supported in the country you selected, you will see a message in its place, for example MMS channel is not supported in the selected country.

In that case, you can't send that type of message to that country.

As regulations change, the system may allow you to send a message to a destination, but it may still fail. In that case, please reach out to our support team to check the failed change.


Additional information

  • Prices are per message and shown excluding VAT. VAT is added where it applies.
  • Prices are shown in your account's currency, which is based on your account's location. Two accounts in different locations may see different currencies & prices.
  • Prices may change without prior notice. Check this page for the latest rates before you send a large campaign.
  • To see what you have actually been charged for the previous month, go to Billing > Previous Invoices.

Frequently asked questions

Why can't I see an MMS rate for my country? MMS isn't supported in every country. If you see "MMS channel is not supported in the selected country", MMS messages can't be sent there. SMS and WhatsApp may still be available.

Are these prices the final amount I'll pay? No. Prices are shown excluding VAT, so VAT is added on top where it applies.

Why are there three different prices for WhatsApp? WhatsApp is charged by conversation type. Replies inside the customer service window, utility templates and marketing templates each have their own rate.

Why do I see a different currency from another NUACOM account? Rates are displayed in the currency of your account, which is set by your account's location.

Why can't I see the Messaging Rates page? By default, Messaging Rates is available to account admins only. Ask your account admin for access.

Do the rates change? They can. Prices may change without prior notice, so check the page before you send a large batch of messages.

 

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